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Planet Antares Inc - A blog to discuss the vending solutions provided by Planet Antares.

Thursday, January 31, 2008

New Vending Products – Fat Free Food Items

Like any new changes, the vending industry was slow to adapt to the sudden increase in demand for healthier, fat free snacks. Most vending operators were not ready to replace their conventional bestsellers with new products. As more and more people become health conscious, vending operators will have to respond accordingly.

Since the beginning of the vending industry, snacks and beverages have been the favorites of Americans. Many companies have made huge profits with the help of reliable vending machine programs like those offered by Planet Antares Inc. There is no doubt that this is the most lucrative category in the vending industry.

The issue that arose public interest is that most of the junk eating, vending customers are now overweight and face serious health problems. In an effort to stop this rising trend, health organizations and experts are advising people to switch to healthier food options. As a result, millions of consumers are now looking for ways to reduce their fat intake and want to buy fat free snacks from vending machines.

A smart vending operator will recognize this opportunity to cater to a larger segment of the market and keep some shelf space empty for fat free snacks in their Planet Antares vending machines. Not only will you be able to satisfy fitness oriented customers but also get a chance to increase earnings from a low performing machine or location.

However, there have been some concerns regarding the future of fat free snacks. Their performance has not matched the expectations of either the sellers or the customers. Following are the reasons behind such concerns:

1. The products are priced at a premium and this makes them affordable for a lesser number of people.
2. Most vending customers still prefer the traditional snacks over the new, healthier items. They are not interested in fat free products. However, the increasing amount of promotion and awareness has helped in changing the scenario. Nowadays, people are more conscious about what they eat and want fat free, low cal snacks.
3. Vending operators have not shown great results with the fat free snacks. A survey of vending operators indicated disinterest and disappointment on their behalf. Vending locations have not witnessed much success but that doesn’t mean that your Planet Antares vending machine business will face difficulty in selling fat free products. Different products are a hit with different consumers and you just need to be smart enough to realize which snacks suit which customers.