Product Flexibility And Branding For Planet Antares Vending Machines
As the owner of a Planet Antares vending business, you are free to put whatever the customer demands in your vending machines. For instance, some people like Coke while others prefer Pepsi.
In such a situation, you must keep both brands in your vending machines. According to the account, customer preferences also vary. The more people in a vending location, greater will be the diversity in their tastes. Obviously, everyone will not like the same products.
As per the findings of a national survey, personal preferences for cold drinks are classified as follows:
Coke – 38.6.%
Pepsi – 27.4%
Others – 34%
If you only offer Coke products in Planet Antares vending machines, this implies that 61.4% of the customers will be excluded. By keeping a variety of soft drinks in your Planet Antares vending machines, you will be able to cater to diverse customer needs. That will lead to repeat business.
Make sure that the contractor engaged by you has high quality and fresh merchandise. All products must be removed from your vending machines before the date of expiry to avoid any damaged or rotten products from being kept in the machines. this is important for health reasons. No vending operator wants a consumer to buy an expired item as this might be followed by complaints and cause loss of business.
Remember to stock only branded products in your Planet Antares vending machine as these are popular and easily recognizable. These products are usually advertised on national media, so you will not have to promote them. Just put those in your machine and the customers will buy them. By going for unbranded or local items, you will have to promote them by giving out free samples or just hope that the product sells.
In order to keep your vending customers happy, you must provide a range of products that they can choose from. Only branded products must be vended as these are easy to recognize and result in quick sales.
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