Planet Antares Inc | Planet Antares | Planet Antares Vending

Planet Antares Inc - A blog to discuss the vending solutions provided by Planet Antares.

Friday, December 12, 2008

Changes In Vending Product Pricing

Planet Antares vending machine operators have started using new management tools such as handhelds and Plano grams for tracking product turns with the minimum amount of extra labor. As a result, pricing strategies are being reviewed by Planet Antares vending operators.

For some time now, Planet Antares vending operators have been complaining about the inability to raise prices to the same level as other retail channels. Basically, vending product prices are based on the amount of competition and customer contracts. Many vending operators agree that a more scientific pricing strategy would improve sales and profits.

One theory suggests that you should not pass the savings on to the customers so that you can keep the pricing simple and increase your Planet Antares business bottom line. This allows slashing down of prices of certain items without reducing the gross margin. For this, you must ensure that your vending machines are able to draw attention.

In the vending industry, the ‘take out’ customer is unheard of and thus, presents a huge opportunity for growth and profit maximisation. By procuring support from secondary suppliers, Planet Antares vending operators can lower their dependence on big manufacturers.

All in all, this is a great time for Planet Antares vending operators to experiment with value pricing. One of the reasons for this is the increasing price consciousness among consumers and higher attention being paid to special offers.

Downsizing has also ked to reduction in location sales. In short, it is an oportune time for vending operators to rethink their pricing strategies.

Labels: ,