Location Key Aspect Of Vending Business

Operators should always keep one thing in mind. Vending is a customer oriented business. Hence vending operators need to choose a place that is visited by large number of people. The most preferred vending locations are restaurants, parks, malls, bus stations, pubs, schools, grocery shops etc. Vending operator job does not end just by locating populated places. In fact it begins from there. Hence operators need to ensure that the choice of the place suits the product you are going to vend. The best location for your machine will be those places where people wait for several hours. Vending sales is not compulsive buying, it is generally impulsive buying. Most buyers either get attracted to the machine or the products offered for sale.

Place or location is key elements of marketing mix. This clearly shows us the importance of product selection in a business. Vending industry is very resourceful in terms of the products it offers. An operator can choose anything from water to DVD’s. The choice of your product is greatly influenced by the location which in turn is dependent on your financial ability.

The choice of your machine is greatly influenced by your investment ability. You have several vending machines available in the market ranging from few hundred dollars to several thousands of dollars. After deciding on your investment ability, the next important step would be identifying a machine that would be appropriate for vending your products. Some machines can vend two or more products simultaneously while others dispense only one product at a time. The price of these machines varies accordingly. Who are your target audience? The features of your vending machine should be in accordance to the age of your target audience. It should be in such a way that they can operator with ease.

Your target audience will also influence the kind of product you are choosing to vend. For instance: if you are targeting at children, then candy, gumball, chips and ice-creams would be perfect choice. You also have the option of healthy products like cereal bars, juices, milk, and low fat snack. These items are in great demand because of growing health consciousness among people. Another product with increased sales in recent past is prepaid phone cards. The ideal location for them could be bus and train terminals.

Ensure you keep these things in mind for becoming a successful vending operator.