Customer Satisfaction Key for Successful Vending- Planet Antares Success Formula

Vending is a business where there is no direct one on one interaction between the operator and the customer. This does not mean that customer response or customer satisfaction is not important. In fact, vending is a customer dominated business and for making this business a success, operators need to keep themselves updated with changing tastes, preferences and market needs.

To begin with first of all operators need to identify their set of target customers and what they are looking for. Once you have identified your target customers, keep them updated with changes. Communicate information through the medium that is most suitable for them- direct mailers, e-mail, phone etc. A recent study has proved that vending industry is losing a lot of customers due to lack of proper awareness. Cultivate awareness regarding new vending technology and products in order to build a strong customer relationship.

Word of mouth is the best advertising strategy especially in vending industry. You can be proud of yourself if you have satisfied at least one customer. Because this business works on the principal that one happy customer refers your business to ten others in his family or friends circle. In addition to this, if the operator comes up with some special discounts and offers, then you can lure many more customers towards your business.

Besides discounts, coupons and free gifts, modern customers expect three important things from vending operators.

• Quality: Today’s customers do not mind spending some extra money in order to avail the best quality products.

• Latest products: Most customers like experimenting with new products that are introduced into the market for the first time. Make sure you offer all the latest products that hit the market. Brand consciousness is increasing among modern customers. So, you can make them happy by offering branded products. Another advantage with these products is that they do not require additional promotion as they are known world wide.

• Cleanliness: Make sure your Planet Antares machines are always kept clean and in good working conditions. This will ensure that a customer who visits your machine will not return empty handed. This will also create goodwill for your company among customers.

These three if implemented can give you guaranteed success.