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Planet Antares Inc - A blog to discuss the vending solutions provided by Planet Antares.

Thursday, March 25, 2010

How To Expand Planet Antares Vending Route

All of us start businesses with the view of further expansion if not immediately, at least at a later point of time. The common practise adopted by operators taking up vending business for the first time is to start on a small scale with may be one or two machines and gradually expand it over a period of time.

Most of us might not be aware of the fact that vending machines have been through a lot of phases before reaching its present form. Still the first thing that strikes our mind when we talk of vending business is coffee and junk food machines. Vending industry has surpassed this stage and healthy vending is the modern mantra of this business now. Healthy vending machines dispense low calorie cookies, candy bars, fruits, grain bars, baked chips and many more.

When it comes to business expansion, operators have several choices. Few of them are mentioned below:

• Try to add more machines. Try increasing the product length (add similar kind of products). For instance, if you sell Coke, then add Pepsi to it.

• You can also increase the product line i.e., if you are selling soda, then add sandwiches to it.

• Identify areas that need vending services and offer to locate your machines there. You can also identify prospective locations in your existing vending route.

• If the vending route is becoming too complicated to handle, then employ a worker if required.

• Try to advertise by distributing brochures or pamphlets. These direct channels of advertising can help in market penetrating.

• Also try and utilize the indirect mode of advertising i.e., through word of mouth. Ensure that your customer is satisfied and suggests your product to other customers.

So be on the look out for new expansion options.

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