Role of Product in Success of Vending Business

Product, price, place and promotion, these are the 4 P’s of marketing mix. The order of placement alone shows the importance given to product in a business. Selection of right product is as important as the selection of the machine particularly in a vending business. The choice of product vended decides the success or failure of your business.

There are various products available in the market. The use of vending machines was once limited to few selected products. However, with changing times, this trend has also changed and modern machines from companies like Planet Antares are capable of vending almost all kinds of products. You name it and vending machine offers it. This is the present scenario. Vending machines are used for selling snacks, drinks, food and many other products. Few products vended by these machines are part and parcel of our lives and we cannot avoid purchasing them whenever we pass by a vending machine.

While selecting products that are to be vended, it is important to consider customer requirements and the availability of supplier to provide you with the products you want to vend. Operator needs to ensure that the supplier is very near to your area of operations. This will avoid delay in transporting products from supplier to your vending machine.

In case you are a new operator and are not aware of the various kinds of products to be refilled, you can do a small survey. Just go to few vending locations and see what people prefer to purchase from these machines. It is advisable to offer products which have maximum demand or those products without which we cannot sustain.

The choice of product depends on your target audience, the kind of machine you use, the location in which you place it and also to your financial limitations. For instance: If you are targeting children, they often look for latest products in the market or those that are attractive to look at. All this clearly shows the significance of product in a vending machine.