Vending Location Guidelines
Selecting the right kind of location for your vending machine is quite challenging. Place or location plays a key role in success or failure of vending business. One unique feature of this business is that you do not require any special skills. You only learn from your mistakes; however there will not be any serious damage to your business.
Since vending is a customer centric business, location or place plays a vital role. Finding strategic locations for placing vending machines is not as easy as it may sound. This is only possible with a thorough market research. One way of understanding how this business works is by going along the vending route or getting information from a route planner. Since these are the first ones to gather information about existing and new business avenues. Even a vending locator can be of great assistance to you.
However, there are few things which you need to bear in mind while identifying and finalising on a location.
Accessibility and visibility: These two aspects are very important while locating your vending machine. Both these factors help in creating more business and repetitive purchasing. Some potential places for locating your machine are near the entrance or exit of any shopping mall, next to water fountain, opposite a rest room, besides a coffee maker, near the reception, next to cash counter, near a music store, in a waiting area (petrol station) etc. The main aim here is to locate the machine in or near a place where there is some amount of customer waiting.
Another option while locating your machine is to place the machine indoor or outdoor. Each of these has its own merits and demerits. For instance: if you place your machine outdoor, customer will be able to access it 24 hours without any restrictions. But is it safe to place your machine outdoor? On the contrary, placing the machine indoor is definitely safe but, there are restrictions on timings. An operator needs to compare both the merits and demerits of each option before finalizing. Sometime the revenue generated by the business may dominate its demerits.
Another thing which operators need to be aware of is the local and state regulations in regards to placement of vending machine. Since there are few states that do not allow vending machines to be placed outdoor. While few states require the vending machine to meet the standards set by National Automatic Merchandising Association.
Planet Antares staff can be of great help while selecting a location. You can trust them on location as all the locations proposed to you by Planet Antares have been researched about. You can select the best location depending upon the analysis done.
Labels: planet antares, planet antares vending
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