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Planet Antares Inc - A blog to discuss the vending solutions provided by Planet Antares.

Wednesday, August 26, 2009

Need for Customer Service in Vending Business

Customer Service is one of the most important aspects of any business. Same is the case with vending business. Without good customer service, you cannot even think of doing a successful business. In a vending business, the opportunity to interact with customers is quite less as compared to other businesses as most of the time customers will just approach the machine, make the purchase and go away. As a vending business owner, you will have to understand customer trends, demands and needs according to the purchase trends.

Just stocking your vending machine with products will not get you business; you will have to study what the customer wants and here Planet Antares plays an important role. Planet Antares staff studies customer trends and will share the information with the vending business owner depending upon the location. Planet Antares staff will help you in choosing the right location and choosing the right products for that location so that your customers are always happy.

The probability is high that your business will keep growing if you watch and act according to customer demand. The customer demands will change with time and season. For example they might opt for cold drinks in summers and coffee in winters and so on. If you are smart enough to recognize this change of demand on time, you are surely going to do well in vending business.

There is also a need to maintain your vending machine in a timely manner. Failing to do that may disappoint your customers as your vending machines will lose confidence when they see a vending machine which is not working properly. Moreover, customers might not be able to trust your service if your vending machine doesn’t look well maintained.

To brief up the above said taking the vending business in prospective, it is important to maintain your vending machines and act according to customer demands as vending machine and stock will depict customer feedback for you since direct interaction with the customer will not happen on a daily basis.

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Tuesday, August 11, 2009

Planet Antares- Leave your competitors behind

Competition can either boost you to offer the best services in the industry or deter your profits. The vending industry is today an amazing $40 billion industry. It has fulfilled dreams of many potential business owners to earn profits since the beginning. With rising number of small and large vendors installing machines in the vending locations, competition is at its peak. With Planet Antares at your side, competition will stay at bay.

There are a range of factors that decide success in the vending industry. Your ability to meet them will make you stay above the competition. Remember the following things:

• Vending business is with vending machines. Survival and growth in the industry is not possible if the quality of machines which run the business is poor. Trouble free machines increase your chances to become a market leader. Planet Antares machines are attractive, strong, durable and have the ability to attract the attention of potential customers.

• Even the best vending machines can fail if they don’t vend quality and branded products. Customers approach the machine to get a desired product. Such customers will repeat again and again if their needs are fulfilled. Planet Antares diligent support staff guides the vendors through products which will easily gain consumer’s trust.

• Obviously, machines need a location where they can attract customers. You should find new and prospective locations where your competitors have never thought to reach. This will create excitement for those who have always wanted a vending machine in their area. Your choice of location is the most significant criteria to achieve success followed by vending equipments, choice of products and service.

• “Out of order,” sign on your vending machine can prove to be fatal for your business. It is thus extremely important to service them regularly and never give a winning chance to your competition. Maintaining a proper schedule to refill and service the machine is a sign of intelligent vendor.

Planet Antares is a brand name in itself and customers easily relate with their name. The strong and positive reputation of Planet Antares will bring loyal customers to your business. Moreover the support staff keeps you updated with the industry information so that you can bring the changes accordingly and beat the competition.

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Tuesday, August 4, 2009

Importance of packaging in vending machines

Besides attractive vending machines, packaging of the products also entices consumers to make a purchase. Packaging is very important marketing strategy which adds glamour to the product offering and attracts consumer’s attention. Most manufacturers are paying equal amount of attention towards packaging as is paid to the quality of product. Today’s buyers want quality in almost everything.

Due to increased craze of vending machines, among consumers as well as business owners, products in these machines are also being attractively packaged. Following points help to know how packaging helps gain customers:
1. Most consumers judge a product by its packaging
2. Attractive packaging induces customers to buy it in order to try.
3. Packaging protects a product against spoilage
4. Packaging communicates the essential features of the products to the customers

Packaging plays a key role in brand promotion and management. The significance of packaging has been increasingly recognized by the vending industry in fetching higher sales for the products stocked in the vending machines. Packaging makes the products clearly identifiable. Consumers usually cannot handle the product, placed inside the vending machine, prior to purchase. This obstructs all essential information that a consumer would want to know.

With Planet Antares plexi glass front vending machines, attractive packaging has become even more crucial. As consumers can see the products through the glass and can go through the essential information required to make a purchase. Attractive packaging visually attracts the attention of the customer and arouses his interest. Any dented or corroded cans, badly printed or torn labels and a lack of product information in Plexi glass front vending machine will deteriorate the reputation in consumer’s mind and discourage them to make a purchase.

There are a number of effective ways to drive sales from your Planet Antares vending machines. Packaging is one of them but a vital element in the vending strategy.

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